A co-branded marketing resource for Michigan Realtors
Marketing That Celebrates Your Listings, Buyers, and Closings
Sample concepts you can adapt with your branding — educational posts and milestone celebrations that stay on the right side of advertising rules. Every graphic here is a labeled sample with placeholders, not a live listing or a client story. Drafts are reviewed before anyone posts.
Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Company NMLS #2273319. Last reviewed November 10, 2026.
Let’s Create Something Great Together.
Bring a listing, a buyer-education topic, or a milestone you would like to celebrate the right way. There is no online booking link on this page. Drafts stay drafts until compliance review is complete.
Each sample is clearly labeled SAMPLE CONCEPT and uses placeholders such as [Agent Name], [Brokerage], and [City]. Shane’s original headshot and the approved Ease Mortgage logo appear as provided, resized only to fit the layout. A placeholder slot is reserved for the agent’s own headshot and logo. Photography is licensed stock, not MLS photography, and is credited below. Captions are educational and do not state a rate, a payment, or a down-payment percentage.
SAMPLE CONCEPT
New Listing
Now on the market in [City]. [Agent Name] with [Brokerage] is sharing this listing with financing questions in mind. If a buyer wants to talk through loan options before writing an offer, Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451, is available to help. This is an educational sample, not a live listing or a commitment to lend. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Property images only with rights to use them. MLS photographs only if the license and listing agreement permit this use. Brokerage identification and approval are required when agent branding is used (MCL 339.2512e). Ease Mortgage compliance review before publishing.
You’re invited to an open house in [City]. Tour the home, then ask questions about financing. Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451, can walk buyers through loan options after the tour. This is an educational sample, not a scheduled event or a commitment to lend. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Confirm rights to any property images and that the open-house details will be accurate when a live version is approved. Do not add rates, payments, or down-payment percentages. Brokerage approval and Ease Mortgage compliance review before publishing. The Open House Resource Center has related visitor materials you can pair with this concept.
An offer was accepted. The next step in this purchase is underway. This post celebrates a milestone — not a specific buyer, address, or price. Any use of a name, photo, or transaction detail requires written borrower consent. Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. The default version celebrates the milestone without identifying anyone. Written borrower consent is required before any identity, photo, or transaction detail is used.
Clear to close — a milestone on the path to closing. This sample celebrates the milestone without identifying a borrower, a property, or a contract. Written borrower consent is required before any identity, photo, or transaction detail is used. Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Written borrower consent is required before any identity, photo, or transaction detail is used. Default versions celebrate the milestone without identifying anyone.
This purchase has closed and funded. This sample celebrates the milestone without identifying anyone. Written borrower consent is required before any identity, photo, or transaction detail is used. Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Written borrower consent is required before any identity, photo, or transaction detail is used. Default versions celebrate the milestone without identifying anyone.
First-time buyers: questions worth asking. What to know before you write an offer — including how preapproval works, what documents lenders typically request, and how to talk through financing with your agent and loan officer. This post does not state a rate, a payment, or a down-payment amount. Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Educational content only. Do not add rates, payments, or down-payment percentages. Brokerage approval and Ease Mortgage compliance review before publishing.
Seller concessions vs. a price change — two different tools. A concession is a credit toward certain eligible buyer costs. A price change adjusts the contract price. Which tool fits a file depends on the program, the numbers, and the contract. This post does not state a rate, a payment, or a down-payment amount. Learn more with [Agent Name] at [Brokerage] and Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Educational content only. Do not add rates, payments, or down-payment percentages, and do not claim a concession will produce an accepted offer. See the Seller Concessions guide for the full comparison.
Financing angles worth discussing before the offer. Credits, structure, and loan-program questions can change how an offer is written. This is education, not a recommendation or a commitment to lend, and it does not state a rate, a payment, or a down-payment amount. [Agent Name] at [Brokerage] and Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451, can help walk through questions. Ease Mortgage, NMLS #2273319. Equal Housing Opportunity.
What it requires. Educational content only. Do not add rates, payments, or down-payment percentages. Brokerage approval and Ease Mortgage compliance review before publishing.
Five steps, in this order. Shane or an assistant never posts to a Realtor’s account.
STEP 1: Realtor requests a marketing concept.
Use the inquiry form on this page, call, or email. Choose the concept or concepts you have in mind and the timing you are working toward. Do not include client personal information in the request.
STEP 2: Assets and usage permissions are confirmed.
We confirm rights to headshots, logos, and property images. MLS photographs are used only with appropriate rights. Brokerage approval is confirmed when agent branding will appear. For milestone posts, written borrower consent is confirmed before any identity, photo, or transaction detail is used.
STEP 3: Draft graphics and captions are created.
Drafts use approved headlines and educational captions. They stay marked as drafts until review is complete. Original headshots, logos, and property images are preserved — they are not altered with AI.
STEP 4: Both parties and company compliance review.
The Realtor’s brokerage and Ease Mortgage compliance review the drafts. Nothing is published until that review is complete.
STEP 5: Approved content is published by authorized account owners.
Each party posts from its own accounts. Shane or an assistant never posts to a Realtor’s account.
Policy, in plain language
Original assets stay original
Headshots, logos, and property images are preserved. They are resized or cropped only to fit a layout. They are not altered with AI.
No MLS photography without appropriate rights
MLS photographs are used only when the license and listing agreement permit that use. If those rights are not in place, we use other images you have the right to use, or licensed stock.
Identities and client stories need written consent
We never publish borrower identities, property transaction details, or client stories without appropriate written consent. Default milestone graphics celebrate the moment without identifying anyone. Client stories, when used at all, must also follow the FTC Endorsement Guides (16 CFR Part 255).
Marketing is not compensation for referrals
Marketing is not provided as compensation for referrals. Educational resources on this page never require a referral relationship. That is consistent with RESPA Section 8 and 12 CFR 1024.14. If we produce co-branded marketing together, costs must be shared in proportion to each party’s use and benefit, at fair market value. Current Consumer Financial Protection Bureau guidance is in the CFPB RESPA Section 8 FAQs: a lawful marketing-services arrangement is for services actually performed, with payments reasonably related to the value of those services, and the value of referrals cannot be included. CFPB Compliance Bulletin 2015-05, which previously discussed marketing services agreements, was rescinded on October 7, 2020, and has no force or effect; it is listed in the sources as reference material only.
Michigan brokerage identification
When agent branding is used on an advertisement, Michigan law generally requires the employing broker’s licensed business name and the broker’s telephone number or street address, with the brokerage name in equal or greater type size (MCL 339.2512e; LARA advertising guidance).
Fair housing advertising
Advertising must comply with the Fair Housing Act and HUD’s implementing regulations, including 24 CFR 100.75 and the other advertising rules in 24 CFR part 100, subpart C. Former 24 CFR part 109 (Fair Housing Advertising) has been removed from the Code of Federal Regulations. The long-standing Equal Housing Opportunity logo and slogan practice from that guidance is still used on these samples.
Triggering terms
Sample captions and graphics do not state Regulation Z triggering terms under 12 CFR 1026.24 — including a down-payment percentage, a payment amount, a number or period of payments, or a finance charge. The in-browser editor scans limited free text and blocks those terms with a short explanation.
Editable educational templates
Customize a draft in your browser. Images are read on this device only; they are never uploaded to this website. Exports are always watermarked DRAFT — pending compliance review. Approval happens offline. Milestone templates (Offer Accepted, Clear to Close, Closed and Funded) export only non-identifying versions unless you confirm that written consent has been obtained; even then, the file stays a draft.
Tell Shane which concept you would like to work on. This form does not collect client personal or financial information. Nothing is stored on this website. Submit opens a message in your own email app addressed to [email protected]. You can also call or copy the text and send it yourself.
Privacy notice
Whose information is collected. Yours, as the requesting agent. Do not include buyer or seller personal or financial information in the notes.
Purpose. So Shane can respond to this marketing inquiry only.
How it is sent. The request is sent from your own email app to [email protected]. It is not stored on this website and is not submitted to a form backend, CRM, or other third-party system.
Consent. By sending the request you consent to be contacted about this request only, using the email and phone you provide. You will not be added to a marketing list without separate consent.
No referral is required. This inquiry and the educational resources on this page are not conditioned on referring any business to Shane. Marketing is not provided as compensation for referrals.
No. Every sample is labeled SAMPLE CONCEPT, and every in-browser export is watermarked DRAFT — pending compliance review. Approval happens offline with the Realtor’s brokerage and Ease Mortgage compliance.
Do I have to refer business to Shane to use these resources?
No. These educational resources are not conditioned on referring any business to Shane. Marketing is not provided as compensation for referrals.
Can a Clear to Close or Closed and Funded post name the buyer?
Only with appropriate written borrower consent, and only after compliance review. The default versions celebrate the milestone without identifying anyone.
Does the inquiry form store my information on this website?
No. The request is built as a message in your own email app addressed to [email protected]. This website does not store the form and does not send it to a form backend.
May I use MLS photographs in a co-branded graphic?
Only if you have the appropriate rights and your license permits that use. The editor requires you to confirm image-use rights before a draft can be exported.
Photo credits
Stock photographs only, used under the Pexels License. These are not MLS photographs and are not photos of actual clients, listings, or closings. A machine-readable list is also in CREDITS.md.
Photo by Binyamin Mellish on Pexels (brown and gray painted house in front of road). Used in New Listing feed. Licensed under the Pexels License.
Photo by Pixasquare Studio on Pexels (white 2-storey house near trees). Used in New Listing story. Licensed under the Pexels License.
Photo by Binyamin Mellish on Pexels (blue and gray concrete house with attic during twilight). Used in Open House feed. Licensed under the Pexels License.
Photo by Viaceslav Kat on Pexels (interior design of a house). Used in Open House story; First-Time Buyer Education feed. Licensed under the Pexels License.
Photo by fauxels on Pexels (colleagues shaking each other’s hands). Used in Offer Accepted feed. Licensed under the Pexels License.
Photo by AS Photography on Pexels (black-handled key on key hole). Used in Clear to Close feed; Closed and Funded feed. Licensed under the Pexels License.
Photo by Scott Webb on Pexels (white and red wooden house with fence). Used in Closed and Funded story; Seller Concessions feed. Licensed under the Pexels License.
Photo by Expect Best on Pexels (modern building against sky). Used in Financing Strategy Education feed. Licensed under the Pexels License.
Sources
Last reviewed November 10, 2026. Guidelines change. Confirm current language with the linked source. Some official sites may return a 403 status to automated tools even when they open in a browser.
Shane Thomas, Senior Loan Officer | Ease Mortgage, NMLS #444451. Ease Mortgage, NMLS #2273319, 1050 Wilshire Dr, Suite 300, Troy, MI 48084. Licensed in Michigan and Indiana. Equal Housing Opportunity.
Let’s Create Something Great Together.
Bring a listing, a buyer-education topic, or a milestone you would like to celebrate the right way. There is no online booking link on this page. Drafts stay drafts until compliance review is complete.
![SAMPLE CONCEPT graphic for New Listing with placeholders [Agent Name], [Brokerage], and [City]](samples/new-listing-feed.png)
![SAMPLE CONCEPT graphic for Open House with placeholders [Agent Name], [Brokerage], and [City]](samples/open-house-feed.png)
![SAMPLE CONCEPT graphic for Offer Accepted with placeholders [Agent Name], [Brokerage], and [City]](samples/offer-accepted-feed.png)
![SAMPLE CONCEPT graphic for Clear to Close with placeholders [Agent Name], [Brokerage], and [City]](samples/clear-to-close-feed.png)
![SAMPLE CONCEPT graphic for Closed and Funded with placeholders [Agent Name], [Brokerage], and [City]](samples/closed-and-funded-feed.png)
![SAMPLE CONCEPT graphic for First-Time Buyer Education with placeholders [Agent Name], [Brokerage], and [City]](samples/first-time-buyer-education-feed.png)
![SAMPLE CONCEPT graphic for Seller Concessions with placeholders [Agent Name], [Brokerage], and [City]](samples/seller-concessions-feed.png)
![SAMPLE CONCEPT graphic for Financing Strategy Education with placeholders [Agent Name], [Brokerage], and [City]](samples/financing-strategy-education-feed.png)
